Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page. Down below and to the right are factors that we discuss then proceed the process on bringing web sites to the top.
Search engine optimization requires trial and error.
While no one can guarantee that your site will receive number-one placement on all search engines all the time, we
use proven methods and strategies that have helped our clients appear and stay at or near the top of the searchengine rankings in categories relevant to their businesses.
Their are several factors in making this happen. Here at Atlanta Web design Shop we start this process while building the site.
- 1. Site Analysis
Our experts take a close look at your page, recording and rating our findings with regards to the readability and elucidatory nature of the copy, as well as the interactivity and ease of use of the site’s design.
- 2. Market Research
We then take a look at your competitors’ sites, keeping a close eye out for those elements that make them successful, while creating a list of keywords to incorporate into the text of your
site, in order to improve your search engine ranking.
- 3. Content and Code optimization
Your web site’s code is then streamlined. We begin by incorporating our list of keywords into your site’s code, via Meta Tags. The Meta Description Tags and Meta Keyword Tags assist search engines in the proper classification of your page, allowing for a concentration of traffic to you page of those who are specifically interested in the product that you are selling. Keywords are also incorporated into the page’s title and the site’s text itself, ensuring maximum recognition on the part of the search engine.
- 4. Search Engine Submission
We then manually register your site with all forms of search engine, from all-web heavy hitters like Google, Yahoo! and MSN to more localized and industry-specific engines, ensuring that the descriptions listed are concise while maintaining accuracy and those ever-important keywords. This way, we can ensure both a higher ranking on any given engine, while making sure your site doesn’t slip through the cracks.
- 5. Regular Updates
It isn’t possible to overstate the importance of regular site updates. Periodic changes to your sites code and text make sure that the content remains fresh, will maintaining a prime position in search engine rankings, helping you to stay above water in an oft-overcrowded market place. We’ll also help you build bridges and form alliances through link-exchange, a cross-pollinization of the market, which benefits all parties involved, not the least of which is the consumer.
- 6. Monitoring
To help keep you abreast of fluctuations in the marketplace, an so that you can make sure that we’re providing you with the excellent service that you deserve, we’ll keep you up to date on your site’s search engine ranking, issuing classified monthly reports on how your page is doing. Based on the results of your current standing, we will offer you expert advice on the best and simplest ways to maintain the highest search position possible.
- 7.Lets get started
It's as easy as pie. The first thing you should do is look at the tools I have on the right side so you can get an idea of where you place and an idea of how it works. From there give us a call and we can walk you though the process. 404-625-0153
We Find a suitable Title for each and every page.(very important)- Research what keywords your potential customers are using.
- We Perform a competitive analysis to refine keywords and discover potential competitive advantages.
- We Establish a prioritized list of target keywords.
- We Coach your copy writer on the proper way to write the content.
- We Develop a site architecture that will be easily spidered by search engine robots.
- Add content and metadata to the site.
- We Submit your site to all major search engines.
